BAHER TAWASUL DIGITAL MARKETING CO.
Question and answer
Is a landing page and a business card site the same thing?
The landing page and the business card site have one thing in common - they consist of one page. But the business card site does not have the elements that are inherent in landing pages, and, therefore, does not achieve the same efficiency. Simply put, a business card website is an outdated term and an outdated approach to submitting information about a company online.
If I already have a website, do I need a landing page?
If you bring users from any type of advertising, you should try landing pages. With the right approach and the right setup, you will be able to convert more people. That is, to get more customers for the same money.
What elements increase the effectiveness of the landing page?
First of all, it is the presence of a clear and noticeable call to action (Call to action). A form or a button with which your visitor sends you a request. Other elements are juicy photos, high—quality headlines, as well as confidence triggers (something that confirms the quality of your offer). These can be certificates, diplomas, reviews (in text or video format).
Landing as the main site: myth or reality?
If you do not plan to "cultivate" the site for years, then yes, the landing page is suitable for almost any type of business. Landing pages are poorly ranked in search engine results, so from the point of view of SEO it is better to create large multi-page sites. But, interestingly, we had clients who achieved the first positions in the search results even with landing pages. But these were topics with very low competition — something like "selling ropes at the North Pole."