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Previously, there was a fashionable opinion that landing pages are suitable for goods or services that need to be sold quickly. That is, for high-speed sales. In fact, now landing pages are often used for a variety of niches — from repairs to registration of foreign passports, from selling apartments to renting bicycles. Naturally, when it comes to complex or expensive goods, the purchase does not occur immediately on the landing page. In the case of repairs, the target action is "calling a specialist to calculate the estimate", in the case of selling apartments, "recording a visit to the construction site", and in the case of a lot of goods, you can offer visitors "to order the help of a master in the selection of a wardrobe" or "specialist advice". Answering the question, I would still like to note that it is worth thinking carefully before making a landing page for very complex services, where the decision to order requires a lot of time. For example, when it comes to complex insurance or financial services, or, for example, large industrial sales. For such things, it is better to use a website that describes the history of the company / plant, presents the mission and many articles to study.
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